Mum slams supermarket after being told off by worker for breastfeeding in car park

30 June 2022, 11:14 | Updated: 30 June 2022, 11:36

'I won't be shopping in Sainsbury's again but I went back for my apology'
'I won't be shopping in Sainsbury's again but I went back for my apology'. Picture: LBC/Alamy/Beth Coles

By Tim Dodd

The mother of two who was asked to stop breastfeeding her four-week-old baby in a Sainsbury's car park says she will never return to the supermarket chain following the incident.

Beth Coles left the supermarket store in Kidderminster, Worcestershire, at around 8.30pm on Friday after her newborn daughter Rosie began to cry.

Her partner James stayed inside to finish off their food shop while the young mother went to breastfeed in their car.

Ms Coles said she was fully covered with a blanket and muslin and was breastfeeding Rosie when there was a knock at the window from a Sainsbury's staff member.

The woman, who wasn't wearing a name badge, then allegedly told Ms Coles it was "inappropriate" to be breastfeeding there.Ms Coles then burst out crying and said the staff member "just shrugged her shoulders and walked off".

Speaking to Nick Ferrari, Ms Coles said: "I had a child who was screaming, because as I opened the door she then unlatched, as they do as well.

"My partner then came back out of Sainsbury's in floods of tears, and I just went 'We just need to go home. I can't cope. I just want to go and shut myself behind a door'.

"I messaged a breastfeeding awareness group going 'Am I being melodramatic about this? Have I taken this the wrong way? To which, obviously then all of this has started because it was taken and put on Twitter, and the support has been huge."

Nick asked her if she had returned to Sainsbury's since.

"I went back yesterday to physically meet the manager, had a bit of a wobble because I was shaking and nervous about it," Ms Coles said.

"I did make it very clear to him, I will not be shopping in Sainsbury's again, but I went back for the apology I wanted."

Read more: Heartbreaking final texts of aspiring lawyer killed 'by stranger' in east London

More Nick Ferrari

See more More Nick Ferrari

LBC's Reporter Charlotte Lynch took a dip off the Cornish Coast

Nick Ferrari's 'swimming in shark infested waters' reporter challenge

Jacob Rees-Mogg said civil servants had been offered a course on witchcraft

Courses on Check Yo Privilege and witchcraft for civil servants are a waste of time, says JRM

The Defence Secretary was speaking to Nick Ferrari

Ben Wallace accuses Rishi Suank of trying to block extra cash for defence spending

Ben Wallace is backing Liz Truss

'Feisty' Truss is my choice for PM, says Ben Wallace as he reveals endorsement

Tory party co-chair looks ahead to LBC leadership hustings with Nick Ferrari

Tory party co-chairman looks ahead to LBC leadership hustings with Nick Ferrari

'Totally invented tosh': Nadine Dorries dismisses claims she'd give up her constituency seat for Boris

'Totally invented tosh': Nadine Dorries dismisses claims she'd give up seat for Boris

Sunak is 'opposed to transparency' over police league table plans, says minister

Sunak is 'opposed to transparency' over police league table plans, says minister

Exclusive
'Do you want him evicted?': Mick Lynch defends RMT deputy living in council flat on £78k

'Do you want him evicted?': Mick Lynch defends RMT deputy living in council flat on £78k

Exclusive
Social workers 'showed no interest' in tragic Lily-Mai case, grandfather tells LBC

Social workers showed 'no interest' in tragic Lily-Mai case, grandfather tells LBC

A furious Nick Ferrari summed up the issue

Nick Ferrari slams 'sanctimonious' BBC over Princess Diana interview

Nick Ferrari mocks Prince Harry after UN speech

Nick Ferrari mocks Prince Harry after UN speech - 'Buy the bloke a Peroni!'

Mordant 'spent months' preparing for Tory leadership campaign

Mordaunt 'left other ministers to pick up the pieces as she planned leadership bid'

Heat warnings 'the erosion of our freedoms', Tory MP fumes

Heat warnings 'the erosion of our freedoms', Tory MP fumes

Boy punished for wearing shorts would've held skirt protest to stay in school, says dad

Boy punished for wearing shorts would've held skirt protest to stay in school, says dad

Lord Rose said he is backing Rishi Sunak

Tories have gone too far to the right - I'm backing Sunak, says Lord Stuart Rose

Grant Shapps has told LBC Rishi Sunak's tax cuts would be a matter of when, not if, if he became PM.

Rishi's tax cuts a matter of when, not if, says Shapps as he backs him for PM